Animating your logo can definitely add personality to your company. It also allows you to give your product a distinct look. Besides, logo animation can do more than just these things. You cannot only help your brand look cool with a moving logo. But also increase conversions for your business and help your customers better recognize your brand.
You may already know that logos are essential for businesses to have to portray their brand identity to others. Besides, logo designs leave the first impression about businesses in the minds of customers.
Further, an animated logo can help brands better portray their brand image as compared to static logos. It is because an animated brand identity proves a powerful tool for businesses for advertising purposes. Most importantly, moving logos help brands set themselves apart from their competitors as their unique brand identity.
Animated or moving logos deploy motion graphics for their creation. Further, they serve brands as their unique brand identity and also positively influence customers toward brands. Besides, animated logos are perfect for online businesses to have. Moreover, these logos give brands a fun and friendly feel. However, it takes a lot of hard work for professional animators to create such logos. For the same reason, the cost of logo animation that professional animators create is generally more than static logo designs.
In any case, the purpose of animated logos is to convey a business message to customers in a short period. Further, making moving logos a part of a marketing strategy help businesses grab the attention of more customers. Further, there are different types of logo animation that professionals can create. We are going to look at those types next.
Professional animators can create different types of animated or moving logos for businesses. Further, the following are six different types of animated logos that professionals can create as per logo animation best practices:
When it comes to creating rotating logos, there is always something that viewers feel. Animating your logo via rotation will let your audience feel something secret about your product. If you want your audience to feel secrecy in your brand via animation, consider choosing a spinning logo.
Morphing logos are great to create to represent your brand in a modern and fresh way to your audience. Animating your logo in this way will let your audience associate something creative and innovative with your brand. You may use colors and shapes, unlike other brands to uniquely portray your brand identity via a morphing logo.
Consider this type of logo for animation if you are pitching a client or selling a business. You may use the same type of logo to tell your friend how cool your new business is. It is a type of logo animation that is perfect for showing off your brand to the audience in a subtle and tasteful manner.
Hand-drawn design logos look great when you animate them. Further, the process to create such logos is simple. You have to draw a logo on paper, scan it, and use an animation program to animate it. Further, you can deploy a graphics tablet or panel to create such a logo after connecting the item to your laptop. Besides, small businesses with a limited budget can benefit from such a logo while using it as marketing material.
3D animated logos are unquestionably a powerful marketing tool for brands to convey their brand message. You can use these logos as a moving piece of artwork; furthermore, you can use them to effectively communicate with your customers. Additionally, you can leave the job of creating a 3D animated logo for your brand to a professional. Nevertheless, a professional logo animator will charge you a price for creating a custom logo animation for your brand.
Other than these types of animated logos, there are also emblem logos. Emblem logos help a particular group, an organization, or an individual to represent what they stand for. For example, the swoosh mark that the Nike logo has represented the brand rather than the company. Further, it means something, such as power, movement, or motivation.
It is important that you keep certain tips in your mind to effectively animate your logo. The following are the tips you should capitalize on for creating your animated brand identity:
a. Know who your target audience is to make your moving logo sell.
b. Make sure you create a logo that perfectly depicts what your brand stands for.
c. If you have any visual concept in your mind to create your animated logo, implement it.
d. First and foremost, it is important that you keep your logo design simple to make your audience easily recognize your brand.
Software Programs You Need to Know about for Creating Animating Logos
There are different software programs that animators use to animate a logo. We have mentioned the names of five of them below:
• Adobe Illustrator
• Adobe Photoshop
• Adobe After Effects
Logo animation can do more than just add a personality to brands. Animated logos are perfect for online businesses to have to stand out from their competitors. Further, you can effectively convey your brand message to the audience in a short time via an animated logo. Further, animating logos can help businesses attract more customers to it. There are different types of moving logos that professionals can create. Five different types of logo animation include the following:
a. Rotating Logos
b. Morphing Logos’
c. Reveal Design Logos
d. Hand-Drawn Design Logos
e. 3D Animated Logos
There are also certain tips that businesses should keep in mind to animate a logo, such as, who their target audience is and what their brand stands for. Additionally, professionals deploy the best software to create animated logos for businesses. Lastly, Adobe Illustrator, Adobe After Effects, and Canva are some of the best software for creating moving logos.
In general, custom logo animations that professionals create for businesses using software like Adobe After Effects and Autodesk Maya are 2D and 3D animated logos, respectively. Nonetheless, professionals also categorize animated logos into the following categories:
Reveal Design Logs
3D Animated Logos
When it comes to 2D and 3D animated logos, the main difference is, of course, the quality. 3D animated logos are high-quality logos, whereas 2D animated logos look flat. Moreover, 2D animated logos have limitations, whereas 3D animated logos have unlimited possibilities when it comes to animation. Last but not least, creating custom 2D logo animations costs businesses less than creating custom 3D logo animations.
The following are some handy tips for businesses for coming up with a high-quality custom logo animation:
Understand your target audience prior to creating a custom animated logo for your brand.
Make sure your custom logo animation perfectly reflects what your brand is all about.
Make sure you keep your custom logo animation simple and easy for customers to memorize.
Of course, SVG (Scalable Vector Graphics) is the best format for logo animation, and here is why:
Logo animations in SVG format have a fast page load speed.
You can deploy SVG animation in different sizes within the same website.
Moreover, you can easily compress an SVG-animated file without sacrificing its quality.
Furthermore, you can quickly and easily make changes to SVG-animated images.
To finish, you can understand now why professional animators prefer the SVG format when it comes to animations, such as logo animation.