You may have finally decided to create an animated logo for your brand after hearing about the benefits of logo animation. Besides, having an animated or moving logo for your brand is definitely your plus point. Additionally, there are loads of benefits that logos in motion offer businesses. Standing out amongst competitors, increasing your brand awareness, and interestingly capturing your audience's attention, to name some of them.
However, you may not know about the ideal length for creating a logo in motion. Besides, the duration of animation plays a significant role in drawing the attention of the audience to your video. In any case, viewers, in general, do not prefer watching lengthy videos, such as a long video of a moving logo. For the same reason, it is important that you keep the length of your animation short for your customers. Put differently, you should keep an animated video of your logo to the ideal length.
Furthermore, we are going to tell you about the ideal length for creating an animated video of your logo. We shall guide you on this while providing you with the answers to some questions.
The following are the questions you will need to find answers to in order to determine the ideal length for animating your logo:
A1. First, you should find an answer to how many times the audience will watch an animated video of your logo. It is best to keep your animation short if the viewers will watch your video time and time again. At the same time, it is important that you create a high-quality video of your animated logo. Doing so will help you retain your audience’s attention whenever they watch your animation. Otherwise, your target audience will skip past your video, which you won’t want.
Besides, you might have skipped past many animated videos of logos. Haven't you? Therefore, it is important that you create a first-rate and also short logo animation to engage customers with it. Further, you may consider increasing the length of your animation if your video is going to indulge the audience. In any case, avoid exceeding the limit, “ten seconds” to make a video of your animated logo stand out.
A2. It is another crucial question that you will need to find an answer to, too. Determining the length of your explainer video will help you find out the ideal length for creating your animated logo. For example, you may want to incorporate a video of your animated logo in an explainer video of 60 seconds or less. Contingent on the aforementioned length of your explainer video, 5 seconds or less length is ideal for incorporating your animated logo. Contrarily, 5 to 10 seconds are the ideal length for your animation if your video is 1 to 2 minutes long.
Additionally, you may need to create an explainer video of more than 2 minutes. In such a scenario, you can increase the length of the animation to 10 seconds or more. Still, we won't recommend creating an explainer video of more than 2 minutes. It is because the attention span of customers is short for lengthy videos, unlike short videos. Besides, you can contact the experts to help you create a custom logo animation for your brand. But, make sure you research the cost of logo animation prior to hiring a professional for it.
A3. As a business, you will want to accomplish a certain purpose with the animation you are going to create for your logo. For instance, you may want to fascinatingly communicate your brand story to your audience via your animated logo. Or, you may want to stand out in the competition with a unique brand identity. Keeping your needs in mind will also help you identify the ideal length for your logo animation. Moreover, you can keep the length of your animation somewhat longer when you have to communicate more about a product, service, or cause.
A4. Please note that the longer you keep the length of your animation, the less likely you are going to impress your audience. Nevertheless, you can keep the length of your animation long, based on the duration of your video content. Still, logo animation of a long duration won’t allow you to capture your audience’s attention in the same way that animation of a short duration will. It is best to keep the length of your logo animation to 4 to 6 seconds.
In any case, you can exceed the aforementioned limit based on the length of your explainer video content. Moreover, hiring an explainer video company will certainly help you in this regard plus aid you in creating a brilliant logo animation for your brand.
Creating an animated logo for your brand will definitely give you a competitive advantage. Besides, there are multiple benefits of creating a moving logo, such as increased brand awareness, enhanced customer engagement, etc. However, you may not have an idea about the ideal length for creating a logo animation for your brand. Asking a few questions yourself and finding their answers can help you determine the optimal length for your animated logo. Here are the questions that you should find answers to, in this regard:
Q1. How Many Times Will Viewers Watch a Video of Your Animated Logo?
Q2. How Long Is Your Explainer Video, in Which You Are Going to Incorporate Your Animation?
Q3. What Do You Want to Accomplish with an Animated Video of Your Logo?
Q4. How Much Time Can You Invest into, Making Your Logo Animation Look Great?
Last but not least, make sure you hire a credible logo animator to create a custom logo for your brand and make your brand stand out.
It is best for businesses to keep their logo animations short yet simple for the audience. Further, we recommend businesses keep the animated videos of logos under ten seconds.
Short videos of animated logos are worthwhile because your customers better retain a message after watching short videos. Keeping the animated videos of a logo short help brands effectively convey their brand identity to customers while helping customers recognize it. Moreover, businesses can better capture customers’ interest with short videos of their animated logos, unlike boring lengthy videos.
You can create a high-quality logo animation for your business if you hire the right animator who sticks to the best practices to create custom logo animations. Besides, the following are three best practices that professional logo animators at Glowza Digital follow for creating custom logo animations for businesses:
Keeping logo animations simple and short.
Personalizing logo animations for the brand.
Incorporating elements in animations to evoke positive emotions in customers about brands.
You can use a custom logo animation for your business in a variety of ways. Further, we highly recommend businesses use their custom logo animations for the following:
Explainer Video Intros
Explainer Video Outros